Our Work with Carticare Indonesia : Finding the Doctors to Educating their Audiences

A joint health supplement manufacturer in Indonesia wanted to build trust in its products and reach a wide audience They struggled to find the right doctors to help educate their audiences on joint health through webinars and educational videos.

Identifying their KOL needs according to the promotional media used, namely webinars and reels (educational videos), through the following process :

• KOL Mapping & KOL Listing : Identify relevant KOLs with the company's target audience, considering factors such as their specialization, work location, engagement, credibility, and brand suitability.
• Campaign Brief : Create a detailed KOL Brief for both webinars and educational videos so that KOLs can easily understand and implement them. KOL
• Approaching : Check KOL availability based on the campaign and predetermined timeline.
• KOL Monitoring : Ensure collaboration strategies align with campaign objectives and predetermined timeline.
• Analysis & Report : KOL Report becomes key to evaluating campaign success and serves as evidence of campaign execution and evaluation for future campaigns.

Campaign : Sales or Promotion Campaign

Total KOLs : 6

Scope of Work : Educational Videos (reels)

• Total Engagement : 19,092
• Reach : 988,118
• Avg Views: 253.60
• Channel : Instagram

Scope of Work : Webinar

• Registrants : +/- 1,000
• Participants : 400 - 600

Results :

• Increased Awareness : KOL webinars and educational videos significantly increased awareness of proper joint supplement selection for joint diseases.
• Increased Understanding: The content effectively communicates the benefits and safety of supplements, leading to a better understanding of their value in managing joint diseases.
• Increased number of webinar registrants and participation.
• Number of views (impressions) and reach of educational videos.